Where It All Began

Hi! My name is Kylie Feuerbach, and His Calling Label began as something God placed on my heart during a time when I was leaning into my faith more intentionally and felt Him give me a new sense of purpose. Balancing life as a student and women’s basketball player at the University of Iowa is something I love and am forever grateful for, but it’s also in those busy moments that I’ve learned how important it is to lean on the small reminders of His presence. Knowing He is with me at all times has given me so much peace in times where I've needed it most, and I wanted to create something that could offer that same comfort to others.

What His Calling Label Represents

Each design comes from verses, phrases, and moments that have stayed with me over the years. Some ideas come straight from my Bible, some are quiet reminders from a devotional, some come from simply looking outside and admiring His creation, and some are feelings God has placed on my heart. While I was searching for a name that truly represented the heart behind this brand, I narrowed it down to a few options, with 'His Calling Label' being one of them. I was texting my mom for insight and praying for clarity on which name to choose. That exact same night, I happened to be reading Ephesians 4, and the very first verse talks about living a life worthy of the calling we have received. That was when I knew I had found the name. His Calling Label is meant to be a daily reminder that points you back to who God says you are. Each one of us is called, loved, known, and strengthened, and we are invited to live that out each day.

What I Hope His Calling Label Does For Others

More than anything, my hope is that His Calling Label reminds you of the light and purpose that's already within you. Whether you are drawn to a product because of the verse, the message, or simply the feeling it brings, I hope it adds a sense of joy to your day!

Giving Back

A portion of every purchase from His Calling Label is set aside and donated quarterly to the University of Iowa Stead Family Children’s Hospital. As a student-athlete in this community, giving back to the children and families here holds a special place in my heart. This hospital is a source of strength and healing for so many, and it’s an honor to be part of the light it brings into the lives of kids who are walking through incredibly hard moments.

With every order, you’re making a small but meaningful impact in something much greater. Your purchase becomes part of the hope surrounding these kids and their families. This is a simple reminder that a whole community is standing behind them. ♡

THANK YOU!

Thank you for being here and supporting something that means so much to me.